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Orbital launches its new brand to better communicate is unique value proposition to the world's leading software companies

Vancouver, BC – September 1, 2002 – Orbital Technologies Inc., a leading North American software development company, announced that today it has launched its new corporate brand.

This new corporate identity is the result of an extensive research program that has involved consultations with Orbital's clients, who provided valuable feedback on how Orbital has helped them achieve their business objectives.

The objective of this branding program has been to provide a clearer and more robust message that better communicates why Orbital is a trustworthy, credible and result-oriented company. As a result of this program, Orbital has adopted a new byline, "Your Competitive Advantage for Innovative Software Solutions," to reflect the fact that Orbital's customers consistently indicated that the company is a strategic development partner that delivers meaningful and effective solutions.

"During the course of our re-branding program, we quickly recognized that our greatest strengths are our outstanding people, professional service and quality code. As a result, these three attributes became the basis for our new brand," said Amyn Rajan, President and CEO of Orbital. "We are very pleased with our new corporate identity and are confident that it will allow us to better communicate our ability to deliver quality and value-oriented solutions to our clients," said Rajan.

Founded five years ago, Orbital is an established leader in the software development business with an impressive client base that includes Microsoft, Adobe, Mutimedia Design Corporation, Riverdeep, Broderbund and Achievement Technologies. Orbital specializes in developing file converters and file filters, application porting, cross-platform development, web development and integration and custom software solutions. Privately held, Orbital has maintained profitability since its inception and has grown continuously at an annual rate of greater than 50%.

Contact Email: media at orbitaltech.com